Saturday, July 28, 2012

Power Words And Phrases

I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.

You can generally find a lot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use.

Copywriting

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They are also great for writers block too. When I am stuck in the middle of writing, I'll usually refer to my power phrases, and the next thing I know, the sentences sometimes start writing themselves.

Power Words And Phrases

Some examples of the power phrases I use include:

"Listen closely..."

"As you may already know..."

"Now, I don't know about you..."

"Well, I've got news for you..."

"Let me explain..."

"And best of all..."

"In fact..."

"Here's the bottom line..."

"Quite frankly..."

"Now, I know what you're thinking..."

"Take a deep breathe and relax..."

"The answer is yes..."

Power phrases can be used to grab and hold people's attention so that they keep reading. Some may even call these "hypnotic" phrases.

Even single words can invoke a reaction in some people that can be used to add "punch" to your sales material. I call these power words.
Some power words to use in your marketing include:

Free, Powerful, Incredible, Easy, Shocking, Cheap, Revealed, Best, Uncovered, Hidden, Proven, Results, Revolutionary, Profits, Fantastic, Inside, Learn, Enhance, Hottest, New, Improved, Unbelievable, Ultimate, Offer, Master, Scientific, Private, Breakthrough, Save, Guaranteed, Tricks, You, Love, Limited, Special, Secrets

You can use power words to add punch to a headline, sentence, a short ad, or whatever fancies you.

Those are just a few of the power words and phrases that I have collected over the years.

Do yourself a favor:

Another power phrase...?

No really... do yourself a favor:

Always keep a notebook nearby and look out for words or phrases that capture your attention in sales material. Then write it down. If it captured your attention, it's sure to capture other people's attention too.

And over time, you'll have plenty of power words and phrases to choose from when writing your sales material.

They sure make life a lot easier...

And profitable too!

Power Words And Phrases

Al Martinovic publishes a popular internet marketing newsletter at http://www.milleniummarketers.com and runs a successful home business at [http://www.ineedsmokes.com]

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Wednesday, July 11, 2012

Don't Have a Copywriting Swipe File? Here Are 3 Reasons Why You Should Get One

When I first heard someone say "swipe file" in regard to copywriting a few years back, I was horrified. If you're not familiar with the term, it's basically keeping a folder (printed or digital) of sales copy to refer to when crafting your own copy.

I know!

Copywriting

It seemed like people were suggesting that I keep a swipe file, so I could actually plagiarize the copy of others. It was totally shocking. But really, that is not the purpose of a swipe file. Keeping a swipe file is simply a learning opportunity to improve your own copywriting skills.

Don't Have a Copywriting Swipe File? Here Are 3 Reasons Why You Should Get One

Here are three reasons why keeping a swipe file is a GOOD thing:

1. One of the best ways to dramatically improve your own copywriting, is to study the copywriting of others. Yes, getting a foundation in copywriting principles that can be found in copywriting books is important, but honing your skills comes from study and of course, practice. Studying shows you how people can create compelling stories, make copy flow and transition seamlessly and more.

2. Studying the copy of others increases your copywriting vocabulary. By studying copy, you start to see which words and phrases can be most powerful. Sure, you can buy lists of "power words" or "power phrases", but seeing them in action really solidifies how it all works.

3. Just use your brain when you use your swipe file. Realize that every product and every target market is different. What works well with one, may not work well with others. Also, there is often some specific logic in using a particular angle, wording, etc. in copy - and you need to build your understandings of the WHY certain things are done in certain ways. Through basic and then in-depth study and practice, these things will become more obvious to you.

So...what's in your swipe file? If you don't have one yet, keep your eyes peeled for great sales copy to add to your file.

Don't Have a Copywriting Swipe File? Here Are 3 Reasons Why You Should Get One

For more help with your crafting copy that will bring you ultra-targeted prospects that will buy from you over and over again, check out Alice Seba's Internet Marketing Copy Makeover [http://www.imcopymakeover.com]. This one-on-one 4-week coaching program is customized to the needs of your unique business and shows you how to transform your current under-performing copy into an effective sales tool.

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