Friday, November 30, 2012

How to Start a Paper Or Essay

All papers and essays are supposed to be answers to a question. That's what they're for. So to start one, the idea is to get clear about what you're supposed to write about, and then see what you have to work with.

Here's what you do.

You find an old envelope and a felt-tipped pen, then grab your jacket, and head out for a walk. You're going to jot some things, but you need distance from the big, scary question you've been asked to write about first. There's something about the gentle distractions on a walk, combined with the safety from office harassment, that calms most of us enough to think about the project at hand. If you'd rather sit in a quiet room to do this, fine. Just be ready to head outside if your thoughts get all tangled up and overwhelming there.

How to Start a Paper Or Essay

Once you feel like you're in your own safe space -- and it may take a long time until your body is through panicking -- have a nice, slow think about the question you've just been asked to write about. If it wasn't asked as a question, you rephrase whatever was said into a question, so you can answer it. If the command to write came to you as, say, 'Discuss trout fishing in Quebec', which isn't a question at all, you rearrange it to say something answerable in specifics, like, 'What things should we know about trout fishing in Quebec?' Or perhaps it's 'Why should people go trout fishing in Quebec?' You decide, or get clarification on what the boss or the teacher wants. Take your time with this. There's no going forward until you're sure about what question you're supposed to answer.

When you're sure about what your eventual reader wants to know, close your eyes and start free-associating. Get ready to jot. Here comes the messy beginning of a good piece of writing. Ask yourself the question once more, out loud if you need to, and watch for absolutely any image or word that appears in your mind. Something will come. As soon as it does, jot it, in 3 or 4 words. Jot it even if it seems silly. Do not repress. Nothing you can think of is wrong or silly. You'll be amazed in the end what your mind can release when it isn't scared or overregulated. (Children are more creative than we are, as a rule, because they're neither scared nor overregulated most of the time.) When the next image or word comes, jot it on its own line, separate from the one that came before. And just keep going. Do this as long as you can. Don't analyse any of it. Don't worry about the order, either. Just let it all splat where it falls. Be patient, be gentle, and have some fun with it.

Now go back to your workspace. Open a word processing document, and name it 'What should we know about trout fishing in Quebec?', or whatever your big, scary question is. At the top of the document, centered, put that question, so you won't forget it. Then down the page, not centered, type out all your jottings, just as you jotted them. Remember to keep each idea on its own line; don't run them together in a big mass.

There! That's the information dump. It's Step One. It may or may not be a lot, but now you have something to work with.

In another article I'll explain what to do if you need to do this with more information than what's in your head. That's where the techniques of researching come in.

How to Start a Paper Or Essay
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Monday, November 26, 2012

Adjective Order - Teach Your Students the Correct Order of Adjectives

Did you know that when more than one adjective is used in a sentence, that they need to be written in a specific order?

Most English speakers, including your students do this automatically. When they speak or write they use what sounds correct to guide the order of adjectives. They know that "the brick last house" sounds odd and can quickly and confidently adjust it to "the last brick house". This is fine for commonly used adjectives.

However, if your students need to use adjectives that are not as common, especially ones that are not used in everyday conversation, it can be very difficult for them to determine what the correct adjective placement is.

Adjective Order - Teach Your Students the Correct Order of Adjectives

Give your students opportunities to explore and practice how adjectives should be placed in a sentence and their skills and confidence will increase.

Here is the correct order for adjectives.

1) OPINION (lovely, useful)

2) SIZE (big, enormous)

3) AGE (mature, ancient)

4) SHAPE (square, oval)

5) COLOR (red, burgandy)

6) ORIGIN (American, English)

7) MATERIAL (wooden, cotton)

8) PURPOSE (typing, sun)

Use these exercises to get your students practicing adjective placement.

1) Write the order of adjectives on the board and ask your students to suggest examples. Write two examples for each type of adjective.

2) Ask your students to copy what you have written on the board and include two more examples for each adjective type.

3) Write 3 or 4 adjectives on the board and ask your students to use all of them in a sentence. Here are some adjectives that you could use (hairy, big, yellow), (cold, silver, English), (roasted, salty, chilli), (fluffy, young, white). This activity could be done a few times.

4) Write 3 or 4 adjectives on the board. Include one or two words that your students will not know. Here are some examples (re-hydrated, orange, African), (dusty, brown, marsupial), (acidic, salty, Greek). Ask your students to look the words that they don't know up in a dictionary and then use all the words in one sentence.

5) Ask you students to find three examples of adjective order in books that they have been exploring in class.

6) Write a sentence on the board that includes at least three adjectives. Ask your students to write the opposite of that sentence. When they do this it will become clear that even though the meaning of the adjectives can change dramatically the order of adjectives stays the same.

For example, "The boy saw the long, dusty, dirt road" becomes "The boy saw the short, clean, concrete road".

Adjective Order - Teach Your Students the Correct Order of Adjectives
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Print out an adjective order worksheet and link to other adjective resources for the classroom at
http://www.free-teacher-worksheets.com/adjective-order.html

Find a wide range of free printable classroom resources at
http://www.free-teacher-worksheets.com/

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Thursday, November 22, 2012

Example Sales Letter - Five Examples of Persuasive Sales Letter Elements

I'm about to share with you an example sales letter I wrote for a real product, and I'll show you some of the elements I used to "hook" people in to keep reading, and to compel them to buy - which is the ultimate purpose of a sales letter.

Examples you see will help you to write your own sales letters, and it always helps to have a copywriter like myself explain what we're doing so you get a "behind the scenes" look, as it were.

As you read, you might want to follow along with the actual sales letter by clicking the link at the bottom of this article, either now or later, so you can see how these examples all fit together.

Example Sales Letter - Five Examples of Persuasive Sales Letter Elements

Pre-Headline To Reassure

I often use a pre-headline before the main headline, which reassures the visitor that the material to follow is going to be relevant to them, assuming they're my target audience. So the pre-headline in this example sales letter reads, "If you're a writer, ghostwriter, copywriter or article writer..."

The Headline Hook

The purpose of a headline in a sales letter is to grab their attention, and to get them to read the next paragraph. For example: "Here's how to ask for, and get, more money for your writing service right now..."

In this headline, I focused on the biggest benefit of the product, which is to get more money from your writing service. However, it doesn't have to be the biggest benefit, as long as it grabs their attention and compels them to read on. Notice how I also phrased the headline: "Here's how to..." You only get the solution IF you read on!

Paragraphs Of Power

The first two or three paragraphs are critically important, because it's where the visitor will decide whether or not to give you their full attention. So in this example sales letter, I DON'T first talk about myself - instead, I ask the reader three "Have you ever..." questions, examples of which are:

"As a writer, have you ever found yourself frustrated..."
"Have you ever felt you wanted to charge more..."

This gets them involved, and if they answer "Yes!" in their minds to any of these, then I've got them thinking they want to find out more. Then I say, "If you've ever felt or experienced ANY of these things, then pay careful attention to what I'm about to tell you in the next 5 minutes." This gives them a reason to keep reading. Remember, your visitors will read only so long as it's INTERESTING and RELEVANT to them.

The Subheadline Story

My next section immediately starts with a subheadline: "I promise this will help." In fact, I use subheadlines throughout my sales letters, and you'll want to tell the story in your subheadlines too, because many readers will first SKIM THE SALES LETTER to determine whether they want to even bother reading it.

So I always make the subheadlines tell their own story. For example, these are the first four subheadlines in the example sales letter, and notice how they tell a story for the skimmer:

"I promise this will help."
"It's time we did something about it..."
"We face two big problems."
"How to tackle them both, and make more money..."

Each one is also designed to "hook" the reader into wanting to read that section. For example, if you're a sales letter skimmer and you saw, "We face two big problems", you might want to know what those problems are! If so, you'll read the sales letter more carefully.

Bullet Points Build Desire

I consider bullet points to be one of most important aspects of a sales letter, because they are easy to read, and they can "sum up" the benefits and reasons to buy, in an easy to view format.

Each bullet point should highlight a particular feature of your product or service, and the ultimate benefits of having that feature, or the consequences of not having it. For example, here's a bullet point from the example sales letter:

* How Would You Like No Competition? How to COMPLETELY distinguish your writing service from everybody else, so clients want to use YOU, and ONLY YOU! (p44-54)

I have 19 bullet points in that sales letter. Personally, I recommend you have a bullet point for each feature of your product, convert them into benefits, and be sure to make them compelling!

These are some of the critical elements of a good sales letter. It's great to able to see more examples, and to see what goes on "behind the scenes" of writing a persuasive sales letter.

Example Sales Letter - Five Examples of Persuasive Sales Letter Elements
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You can view the example sales letter we've been talking about at WriteToMoreMoney.com

You've seen how I write copy, and now I'd like to share with you free copywriting videos showing you how to quickly and easily write persuasive sales letters. In my video series you'll even see three example sales letters written right in front of your own eyes, so claim your free videos now before I remove them.

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Monday, November 19, 2012

Part Time Weekend Jobs - The Highest Paying Weekend Jobs That Almost Any Young Adult Can Perform

If you're a young adult, especially during these tough economic times you understand the need to put some extra spare change into your pocket as you will need it for things such as new clothing, dating, school books or a trip you and your friends are planning on taking, but you don't want to work on school days or nights since you want to have some time to rest and study. There many part time weekend jobs that you can perform with ease and still have the time to study enough to keep your school grades at a reasonably good level. In this article we will discuss a few of those jobs that almost anyone can perform.

One of the best part-time weekend jobs that you can start is a tutorial service, and the best part of this kind of service is that it is very easy to get clients. You can either approach kids in your own school that are a few grades lower than you or you can go to a junior high school or an elementary and ask around to see if any of the kids there are interested in being tutored on a particular subject that they are deficient in. Once you have tutored your first student and they see that they have started getting better grades in their schoolwork they will start passing the word around in their school about your service. This is called "word-of-mouth advertising" and it is the best converting advertisement out there. What is even better about starting a tutoring service is the amount of money that you can make doing this in a very short amount of time. Most tutorial services today are quoted as charging from between - an hour. This is the kind of hourly pay that can make your eyes pop out and if you're really good there will be no shortage of students that you can tutor because most parents are more than willing to pay this much to make sure that their kids can get better grades. Another great aspect of starting a tutoring service is that both you and your student will most likely have the weekend off and this makes scheduling a very easy matter.

Another great job that can make you a good amount of money and also help other people in need is working as a part-time fundraiser. If you have strong communication skills and have always been good at marketing and selling things that maybe you should consider this line of work. If you accept this part time weekend job then expect to put your verbal skills to the test as your job will be to raise funds for this cause by getting people to make donations to it. The most important aspect of this job and the one that will make you or break you is how trustworthy you are as a person and how well you can communicate the worthiness of your cause to the people that will be donating to it. If you are good fundraiser then you can expect to make between and an hour. Imagine a job where you can get paid well, make people feel better and help people in need. I cannot see any job that is more noble than this.

Part Time Weekend Jobs - The Highest Paying Weekend Jobs That Almost Any Young Adult Can Perform

Another good part time weekend job that is for anyone that has good writing skills is to be a freelance copywriter. With freelance copywriting you don't even need to leave your own home to get business leads as there are many online writing message boards that are always requesting the help of an expert copywriter. The best thing for you to do if you are looking for work in this field is to offer a few free articles to get some reviews. Once you get more than 3 to 5 reviews people will start spreading the word about your writing skills and you will be swamped with work. You can expect to make between and dollars an hour depending upon how much you put into it.

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Thursday, November 15, 2012

What is SEO Article Writing? - SEO Copywriting Explained

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains - in detail - what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales - and traffic.

What is SEO Article Writing? - SEO Copywriting Explained

What are some of these "things?"

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let's say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords "foreclosure cleaning business" or "foreclosure cleaning" or "foreclosure cleanup" or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit "ENTER", a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want -- as long as it's a certain length (usually 300-500 words).

There are many freelance writers - hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they're so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

"The role of the agency SEO copywriter is unique because.... Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content.... a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers."

And this is why SEO copywriters can charge a premium for their services. If you're looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

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About the Author: Yuwanda Black heads New Media Words, an SEO content writing and distribution firm. She is the author of the best-selling ebook, How to Make 0+/Day Writing Simple, 500-Word Articles. Ms. Black says, "You can work from home as a freelance writer in your PJs, getting assignments via the internet. I do it every day." Learn more about how to start a successful SEO writing career.

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Monday, November 12, 2012

What is Content Writing & Why Has it Become So Popular?

What Is Content Writing?

Content writing is a serviced offered mainly to website owners and businesses, and many countries in the world have seen the benefits of this service, using it positively for their company. Content writing itself can come in many forms and companies that offer it can write about one specific category or a broad range, usually the ones that target a certain niche such as sport will be more focused and knowledgeable on that area than those that try to write about every possible category, so you will be getting your money's worth.

Why Is Content Writing So Popular?

What is Content Writing & Why Has it Become So Popular?

Its main use is to save webmasters a lot of time by writing out content for the websites, so instead they will produce a brief and outsource the job to a professional content writer who will research the given subject and complete the assignment for you. Content writing itself is quite cheap but with so many people offering this a service you do need to make sure the company or person is legitimate and that there prices are reasonable. As a guide, £7 - £10 for 250 words of content for web copy, articles and blog posts/news pieces is an excellent price and if you are going to a company that specialise is one certain area of expertise then you may pay a little more, but then you will know the quality and experience on that subject will be higher than elsewhere.

What Types Of Content Writing Is There?

Content writing isn't just for website copy though, a lot of business and individuals will ask for articles, blog posts, press releases and many more forms of the service.

For example if you wanted daily news pieces on topical subjects consisting of 150 words a day, these will be classed as blog posts and at many content companies they will gladly do this every day of the working week for you and in some instances offer an attractive price if you are passing work their way for a long period of time. Press releases and articles are quite similar, the first holding more editorial quality than the latter but still, you can expect 350 - 600 words for a good article.

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Wednesday, November 7, 2012

How To Make An Email Address

You can have an email address for free - in fact you can have several of them if you want. An email address gives you the facility to communicate through the Internet with friends and even strangers. It also gives you a certain measure of anonymity. This has encouraged people to use email addresses for the sort of communication with others that they might never have thought possible through ordinary (snail) mail.

Making an email address is quite simple. Many email service providers such as Hotmail and Yahoo provide the services free of charge. Others like gmail require that you should be introduced by an existing member. This helps everyone in the long run by ensuring that every member is a genuine and respectable person, and prevents misuse.

To create an email in your name, simply visit the site of the email provider. For example, if you want to make an email in Hotmail, go to hotmail.com and select free email. If you want a yahoo mail, go to yahoo.com and select email from there.

How To Make An Email Address

You will be required to give basic details about yourself. In reputed sites you can safely give your personal details, as these are not misused. You will be asked indicate your general preferences and also whether you could be sent information on specific subjects. You can choose items of interest to you. For example, if you are likely to be shopping, you may opt for shopping information to be mailed to you. If you don't want any information, you can refrain from choosing any one.

You can also have an email address that makes use of your own domain name. In this case you may have to spend a small amount of money, but the email address that you get will be unique and bear your individual or your company name. In this case you can choose your user name and a domain name. Domain name is what comes after the user name in the email address, like hotmail.com. In case of your own domain name this can read like yourname@yourdomainname. This could be your company name or your family name or something like that making it unique to you. Usually hosting companies offer multiple usernames with a domain name.

How To Make An Email Address
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Monday, November 5, 2012

Copywriting Lyrics

Copywriting lyrics for a song is one of the various possible beginnings for talented, creative writers. Be it a simple narration of everyday life or an abstract idea, the task of translating an idea or an experience into a song can be quite taxing. Imagine copywriting the lyrics of a song based on a letter sent by a man who later committed suicide. Apparently, one such letter inspired Metallica to write one of their most successful songs, 'Fade to Black'.

'Emptiness is filing me
To the point of agony
Growing darkness taking dawn
I was me, but now He's gone'

These words convey the tragedy and hopelessness of a suicidal man in a simple yet elegant manner. The primary concern while copywriting lyrics for a song should be to voice your opinions in a fresh, appealing way. Not everyone listens to the hundreds of songs played on the radio everyday. But a catchy phrase put in the appropriate place can do the magic and hold the attention of a listener. The phrase 'Look at all the lonely people' in the Beatles hit 'Eleanor Rigby' is one such example.

Copywriting Lyrics

The consistency with which some writers come up with a fresh concept in every song beats several people. But, the innate quality of observing one's surroundings is critical while copywriting the lyrics of a song. Songs like Bob Dylan's 'Mr. Tambourine man' only require a keen eye which observes the lives of people around us in minute detail.

Finally, no matter how well written the song is, it will only be remembered if it has an honest soul. Like all artists, song writers need fresh experiences and new ways of expressing emotions and cannot depend only on imagination. So, one suggestion for all who wish to copyright lyrics is: break all thresholds and reach out to the various facets of life. Songs are born out of those moments of silence in an empty street, the blank eyes of a lonely kid and the weak shiver of an old, street-side woman. Walk out into the world and just 'Open up' to all those stories the wind has in store for you.

Copywriting Lyrics
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