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Wednesday, August 22, 2012

Copywriting Fees - How Much Should You Charge?

If you're a new copywriter, you're wondering how much you should charge. There's a simple answer: charge according to what your time is currently worth, and according to the client's budget. In this article, we'll look at how to make fee-setting for your copywriting business simple.

My own copywriting career began over 30 years ago. When I started, I was writing copy for other small business people. They were friends, and I knew they'd repay the favor somewhere along the line, so I charged them friends' rates.

As I built up my client list, I charged more for certain kinds of projects: those which required extensive research, and rush jobs, which took time away from my business and other writing, for example.

Copywriting Fees - How Much Should You Charge?

I'm sure that you're thinking that this is all very well, but how do you charge for a project when you're not sure how long the project will take?

There's no simple answer. You can charge your client an hourly rate, or you can charge a fee for the project, and guess how long it will take. If you underestimate the time the project requires, that's not the end of the world. You may have under-charged, but you'll have gained a client, and his goodwill.

Although you put a certain value on your time and skills, what if the client just can't afford you?

Here's a big tip: ask your client what his budget is for the project immediately, before you deliver a formal proposal. Explain to your client that creating scopes and proposals takes time, if he says he doesn't know what his budget will be, or isn't sure.

You should also explain that you charge a fee for creating a detailed proposal. Here's why: some businesses have no intention of hiring a competent copywriter. They merely want some free research. If your prospective client won't pay for two or three hours of your time so you can create a proposal, he's not serious about hiring you.

As your copywriting skills and experience develop, setting fees becomes much easier, and you'll be more relaxed about it. Until then, base your fees on what your time is worth.

Copywriting Fees - How Much Should You Charge?

Copywriting is highly profitable, and it's fun too. Want guidance? Top copywriter Angela Booth's "Copywriting Master Class - Ten Weeks to Copywriting Genius" at http://angelaswritingclasses.com/Class/copywriting.html helps you to start and run your own copywriting services business and/or write copy for your own business.

For quick results in your copywriting career, Angela's comprehensive package "Seven Days To Easy Money: Copywriting Success" at http://copywritingcashnow.com/copywriting.html takes you from novice to pro copywriter in just seven days. This popular package has been turning writers into successful copywriters for eight years. Packed with information, the guide is totally practical. You could be signing up your first clients within two days.

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Wednesday, July 11, 2012

Don't Have a Copywriting Swipe File? Here Are 3 Reasons Why You Should Get One

When I first heard someone say "swipe file" in regard to copywriting a few years back, I was horrified. If you're not familiar with the term, it's basically keeping a folder (printed or digital) of sales copy to refer to when crafting your own copy.

I know!

Copywriting

It seemed like people were suggesting that I keep a swipe file, so I could actually plagiarize the copy of others. It was totally shocking. But really, that is not the purpose of a swipe file. Keeping a swipe file is simply a learning opportunity to improve your own copywriting skills.

Don't Have a Copywriting Swipe File? Here Are 3 Reasons Why You Should Get One

Here are three reasons why keeping a swipe file is a GOOD thing:

1. One of the best ways to dramatically improve your own copywriting, is to study the copywriting of others. Yes, getting a foundation in copywriting principles that can be found in copywriting books is important, but honing your skills comes from study and of course, practice. Studying shows you how people can create compelling stories, make copy flow and transition seamlessly and more.

2. Studying the copy of others increases your copywriting vocabulary. By studying copy, you start to see which words and phrases can be most powerful. Sure, you can buy lists of "power words" or "power phrases", but seeing them in action really solidifies how it all works.

3. Just use your brain when you use your swipe file. Realize that every product and every target market is different. What works well with one, may not work well with others. Also, there is often some specific logic in using a particular angle, wording, etc. in copy - and you need to build your understandings of the WHY certain things are done in certain ways. Through basic and then in-depth study and practice, these things will become more obvious to you.

So...what's in your swipe file? If you don't have one yet, keep your eyes peeled for great sales copy to add to your file.

Don't Have a Copywriting Swipe File? Here Are 3 Reasons Why You Should Get One

For more help with your crafting copy that will bring you ultra-targeted prospects that will buy from you over and over again, check out Alice Seba's Internet Marketing Copy Makeover [http://www.imcopymakeover.com]. This one-on-one 4-week coaching program is customized to the needs of your unique business and shows you how to transform your current under-performing copy into an effective sales tool.

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