Power Words And Phrases

I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.

You can generally find a lot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use.

Copywriting

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They are also great for writers block too. When I am stuck in the middle of writing, I'll usually refer to my power phrases, and the next thing I know, the sentences sometimes start writing themselves.

Power Words And Phrases

Some examples of the power phrases I use include:

"Listen closely..."

"As you may already know..."

"Now, I don't know about you..."

"Well, I've got news for you..."

"Let me explain..."

"And best of all..."

"In fact..."

"Here's the bottom line..."

"Quite frankly..."

"Now, I know what you're thinking..."

"Take a deep breathe and relax..."

"The answer is yes..."

Power phrases can be used to grab and hold people's attention so that they keep reading. Some may even call these "hypnotic" phrases.

Even single words can invoke a reaction in some people that can be used to add "punch" to your sales material. I call these power words.
Some power words to use in your marketing include:

Free, Powerful, Incredible, Easy, Shocking, Cheap, Revealed, Best, Uncovered, Hidden, Proven, Results, Revolutionary, Profits, Fantastic, Inside, Learn, Enhance, Hottest, New, Improved, Unbelievable, Ultimate, Offer, Master, Scientific, Private, Breakthrough, Save, Guaranteed, Tricks, You, Love, Limited, Special, Secrets

You can use power words to add punch to a headline, sentence, a short ad, or whatever fancies you.

Those are just a few of the power words and phrases that I have collected over the years.

Do yourself a favor:

Another power phrase...?

No really... do yourself a favor:

Always keep a notebook nearby and look out for words or phrases that capture your attention in sales material. Then write it down. If it captured your attention, it's sure to capture other people's attention too.

And over time, you'll have plenty of power words and phrases to choose from when writing your sales material.

They sure make life a lot easier...

And profitable too!

Power Words And Phrases

Al Martinovic publishes a popular internet marketing newsletter at http://www.milleniummarketers.com and runs a successful home business at [http://www.ineedsmokes.com]

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Don't Have a Copywriting Swipe File? Here Are 3 Reasons Why You Should Get One

When I first heard someone say "swipe file" in regard to copywriting a few years back, I was horrified. If you're not familiar with the term, it's basically keeping a folder (printed or digital) of sales copy to refer to when crafting your own copy.

I know!

Copywriting

It seemed like people were suggesting that I keep a swipe file, so I could actually plagiarize the copy of others. It was totally shocking. But really, that is not the purpose of a swipe file. Keeping a swipe file is simply a learning opportunity to improve your own copywriting skills.

Don't Have a Copywriting Swipe File? Here Are 3 Reasons Why You Should Get One

Here are three reasons why keeping a swipe file is a GOOD thing:

1. One of the best ways to dramatically improve your own copywriting, is to study the copywriting of others. Yes, getting a foundation in copywriting principles that can be found in copywriting books is important, but honing your skills comes from study and of course, practice. Studying shows you how people can create compelling stories, make copy flow and transition seamlessly and more.

2. Studying the copy of others increases your copywriting vocabulary. By studying copy, you start to see which words and phrases can be most powerful. Sure, you can buy lists of "power words" or "power phrases", but seeing them in action really solidifies how it all works.

3. Just use your brain when you use your swipe file. Realize that every product and every target market is different. What works well with one, may not work well with others. Also, there is often some specific logic in using a particular angle, wording, etc. in copy - and you need to build your understandings of the WHY certain things are done in certain ways. Through basic and then in-depth study and practice, these things will become more obvious to you.

So...what's in your swipe file? If you don't have one yet, keep your eyes peeled for great sales copy to add to your file.

Don't Have a Copywriting Swipe File? Here Are 3 Reasons Why You Should Get One

For more help with your crafting copy that will bring you ultra-targeted prospects that will buy from you over and over again, check out Alice Seba's Internet Marketing Copy Makeover [http://www.imcopymakeover.com]. This one-on-one 4-week coaching program is customized to the needs of your unique business and shows you how to transform your current under-performing copy into an effective sales tool.

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Public Speaking - Roast Humor and Insults

Being roasted is an honor, but you must be careful to honor people while you are roasting them during a public speaking engagement. Joke about things that are obviously untrue, then exaggerate them to make them more obvious. Or, you can outrageously exaggerate things that are true.

When choosing the butt of a roast joke or story, pick big targets. Never make fun of a small target (janitor, secretary, etc.). Make fun of the boss. He or she is still the boss after all the teasing and will look like a great sport for going along with it.

Public Speaking

Members of 'in' groups can joke about their peers and insult each other all they want. Bob Hope made fun of Ronald Reagan. Everyone knew they were buddies.

Public Speaking - Roast Humor and Insults

If you widely spread an insult or collection of insults, the group can laugh together. No one is individually embarrassed. The same remarks aimed at an individual removed from the cohesive influence of the group might cause someone to get upset.

Always clear your comments IN ADVANCE! Unless you are participating in a full-blown roast program, always make fun of yourself first. If you kid yourself first, the audience will be more receptive when you kid them. Here are some roast examples:

To an AT&T executive:

If a Martian called Ed's office to contact earth, he'd try to sell them on the benefits of our new 800 service.

Keep remarks focused on unimportant things that can't be damaging!

Folks we are here tonight to Roast Joe. I'm particularly happy to be here because I can now say in public all the things I've been saying behind his back. He/she is a man/woman of the world . . . and you know what bad shape the world is in.

Insult about areas of recognized strength and superiority!

To a great family man and/or community leader:

Joe's (neighbors/business associates/preacher, etc.,) all say what a wonderful couple he and his wife make . . . if it wasn't for Joe.

To a well-known philanthropist:

He is a man of rare gifts . . . he hasn't given any in years.

At a program with a long head table with lots of speakers, an emcee might say:

The emcee's job is not to be wise or witty. In fact, it is his job to appear dull so that the speakers on the program will shine in comparison. Tonight it looks like I'm going to have to rise to new heights of boredom.

To the audience the emcee or speaker might say:

I'm glad to be here tonight to look into your faces. . . . And God knows there are some faces here that need looking into.

Public Speaking - Roast Humor and Insults

How do you become a great speaker and get paid for it?

Learn the public speaking techniques that will create the career of your dreams and change other people's lives forever. It's easier than you think!

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his clients' needs. http://www.antion.com

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